Rubin Spann

Rubin Spann shares his insight on engaging customers during a product launch.

Rubin Spann explains how marketers can employ social media to engage consumers as they bring new products to market.

We have all had a similar situation as marketing leaders. We are in front of the executive management team in late September of the year presenting a turn-around plan explaining how we will meet our year-end revenue and margin targets when you are currently below plan.

Healthcare product marketers have all faced, at one time or another, the age-old problem of not having new, innovative products for their sales force to sell to customers and to defend market share from competitors. I am sure you have heard the complaints from sales management and sales representatives about the lack of new products in their sales bag.

Rubin Spann discusses how to retain customers in the healthcare sector and the importance of doing so.

A common problem faced by today’s marketers is struggling to bridge the gap between their sales force and potential customers. Without high-quality, engaging content, a salesperson’s efforts could go entirely unnoticed, thus decreasing the visibility of the content created by the marketing team. So, how can a company’s marketing efforts assist their sales representatives in finding new prospects and closing deals?

The healthcare landscape is changing dramatically. The consumer has the power today because of their access to a wide range of information. With more expensive co-pays and the cost of healthcare continuing to rise, patients want to come in with all the information possible to make sure they avoid as little back and forth with the physician as possible.

In general, global product launches are sub-optimal. Revenue is often left on the table by not launching in all markets. The truth is, there’s a lot of project management and planning involved in a successful global marketing launch, and you have to remember that a one-size-fits-all methodology simply won’t work.

More recently, video content has surged in customer popularity. It’s a medium that requires substantial planning, resources, and internal time in order to yield desired results. As a result, healthcare marketing teams may be hesitant to incorporate the use of video in their marketing tactics, especially if they must hire a third-party to complete production.

Videos have become an increasingly effective marketing tool when communicating new product information. As it becomes easier to produce and update, training videos have grown as an integral tool for educational and training content. More recently, micro-training videos, short video forms designed specifically for customer training and education, have surged in popularity.

Rubin Spann talks about the importance of understanding the needs of the customer and the "why" behind his concept of brand diplomacy.

Rubin Spann talks about the importance of understanding the concept of brand diplomacy and the need to understand the unique needs of each patient.

Rubin Spann talks about the importance of brand diplomacy and understanding the need for "living with the customer." In an industry where so many don't spend enough time understanding the needs of the customer, Rubin Spann founded Global Marketing Squared to help remedy the shortcomings of the global healthcare marketing industry.

Rubin Spann talks about his concept of Brand Diplomacy and why you should know about it. Visit RubinSpann.net for more on Brand Diplomacy and Global Marketing Squared.

In general, global product launches are sub-optimal. Revenue is often left on the table by not launching in all markets. The truth is, there’s a lot of project management and planning involved in a successful global marketing launch, and you have to remember that a one-size-fits-all methodology simply won’t work.